Building a UX-Driven Culture

At GEP, UX wasn’t just about designing interfaces—it was about fostering collaboration, trust, and impact. Here’s how we built a high-performing UX team that thrived on innovation.

• Psychological Safety: The Key to Innovation

  A risk-free environment fuels creativity and experimentation. We encouraged open discussions, learning from failures, and constructive feedback loops, ensuring every idea had room to grow.

  Impact: A bold redesign of procurement workflows led to 30% faster user adoption and 20% fewer support issues.

  
  

• Cross-Functional Collaboration: Breaking Silos

  We embedded UX within product and engineering teams, ensuring design wasn’t an afterthought but an integral part of development. Weekly design jams and real-time prototyping aligned teams early.

  Impact: A redesigned supplier dashboard cut onboarding time by 40%, improving engagement.

  
  

• Smarter Decision-Making Over Speed

  Rather than focusing solely on productivity, we prioritized informed decision-making. Combining data-driven insights with user research, we ensured we built the right solutions.

  Impact: A small tweak in form field hierarchy reduced invoice errors by 25%, boosting efficiency.

Final Thoughts

A strong UX culture is built on trust, shared ownership, and a commitment to solving real problems. At GEP, this approach didn’t just elevate design—it drove measurable business success.