Summary
20 yrs. of experience in insights-driven strategic product design and development.
Deep understanding of Interaction design for AI based cross-platform solutions.
Delivered end-to-end customer experiences built from strategic ideas, managing technology trials from concept to market in a fast-paced product-development cycle.
Experience
Sr. Director – UX (Design, Research and Insights)
Blue Yonder, Remote
Jul 2022 – Present
- Led 60+ designers to deliver persona driven multi-modal AI products for end-to-end Supply Chain network and visibility.
- Incorporated predictive modeling, voice, and gesture based UI patterns for Cognitive Planning, Retail, eCommerce, Workforce, Yard management and
- Warehousing solutions.
Established high standards for visual and interaction design, resulting in a 30% increase in user engagement with NPS going up to 73. - Partnered closely with sales, engineering, product management, and marketing teams, fostering an open, collaborative design culture.
- Delivered new SaaS Data platform and Services through insights and data-driven product roadmap, growing market share by 25% through intuitive, customer-centric Gen AI interface designs for complex workflows.
- Evangelized new features across internal and external stakeholders via demo presentations, and industry events to raise product visibility.
Director User Experience
GEP Worldwide, Clarks, NJ
Mar 2020 – Jul 2022
- Setup brand new UX team for Supply Chain Solutions.
- Created UX roadmap for ‘NEXXE’, ‘SMART’, ‘QUANTUM’ and ‘CLICK’ platforms resulting in business of over $50M in revenue from software products alone for GEP.
- Built and manage ‘GEP-SPEK’ design system, icons, components and interactions library to bring unification in design, design prototyping efficient and Accessibility compliance.
- Created team’s vision, mission and goals. Mentor and grow exceptional designers with focus on individual needs and growth plans. Accessibility testing and Product design implementation reviews.
- Collaborate with Product leaders, global development teams, Marketing and Sales and senior-executives aligning corporate vision and UX design vision.
- Manage Fortune 500 global client and their UX requirements, ensuring product teams deliver consumer-grade experience for both Direct and Indirect Sourcing business for consistent growth rate of over 40% annually since last 2 years.
Senior UX Designer (UX Architect)
Samsung Electronics America, NJ
Aug 2014 – Mar 2020
- Led an innovative, high-performing team of 20+ designers.
- Delivered award-winning UI for Samsung smart phones, tablets, wearables and IoT device product portfolio within a $4 million operating budget.
- Collaborated with 400+ global designers to support 1000+ international and local R&D developers.
- Built Solutions UX team, recruited, coached and inspired young interaction designers, visual designers and UX researchers to follow fast paced agile UX delivery process.
- Managed North American mobile carriers, ensuring customers acceptance rate increase from lows of 70% (prior to 2014) to 99.9% with the new UX delivery process.
- Achieved #1 ranking on multiple customer scorecards.
Senior Designer Manager
Samsung, SDD, Noida, India
Sep 2008 – Aug 2013
- Created design research toolkit, measuring ‘Value of Design’ through qualitative and quantitative survey. Delivered top 10 design factors with scoring for ‘Emotional resonance’, ‘Usability’ and ‘Aesthetic preference’ for four product categories for the period of 2011~2014 on annual basis. Insights led to creation of new mobile products for emerging markets.
- Led global socio-cultural research study, identified top-10 consumer trends mapped to specific consumer segments in both emerging and advance markets. Delivered key design direction for new mobile product design strategy.
Assistant Manager (Research)
LG Electronics, South Korea
Jan 2006 – Mar 2008
- Managed the Design for Six Sigma (DFSS) initiative, utilizing Minitab and Lean Six Sigma tools to oversee the product innovation roadmap for Europe and North-Africa region.
- Successfully aligning 10 new product concepts for targeted markets, leading to a 15% increase in market penetration.